There is a lot of difference between search engine optimiser and website optimiser. Search Engine Optimiser deal with optimising the website only for search engines. But website optimiser optimise the website for search engines, speed and for users. Website Optimisers should take care about many other things that can not be handled by search engine optimisers.
The job duties of Search Engine Optimiser may include
Optimising title tags
Optimising meta tags
Optimising image alt tags
Optimising HTML code
Writing meta redirects
Optimising URLs
Writing .htaccess rules
Keyword recommendations
Competitor analysis
Content writing
Link building
The job duties of Website Optimiser may include
All the job duties of SEO as well as the following things
Optimising the website for users
Optimising the website for Speed
Analyzing the bounce rates and suggesting to the client
Usability suggestions
Rich User Interface recommendations
Most of the website optimisers can be able to go into the code and edit without the developer help
These days I am afraid of introduce myself as SEO in LinkedIn. I am getting many rejections when i request to join some one's professional network. The reason, may be they are thinking that SEO's are spammers. But It is not always true. An SEO is not just limited to Title, meta tags and link building. An SEO is more than that. Search Engine Optimiser or Website Optimiser is the key to a website success. Please do not consider SEO as spammer, SEO/website optimiser is a Professional, they deserve that work. Some of the SEO's/website optimisers are better programmers than professional programmers.
Sometimes professional programmers are becoming as Search Engine Optimiser/web optimiser, they like to deal with entire business instead of just program. Website Optimisation is an art to promote any business online, its not just link building and optimising title and meta tags.
I am proud to say that I am an SEO. Some other qualities i had in me: a PHP programmer, JavaScript programmer, Jquery programmer, Joomla expert, OS Commerce expert, CSS expert...
This is experiment on how class="robots-nocontent" works. All my previous three experiments class="robots-noindex", rel="noindex", <noindex> failed in making a part of the content non indexable by search engines. Lets try this finally.
<div class="robots-nocontent">As yahoo told at http://help.yahoo.com/l/us/yahoo/search/webcrawler/slurp-14.html, this part of content in this div shouldn't indexed by yahoo search engine. But not sure about Google. Google may not support this "robots-nocontent" class. Because it is quite opposite to Google SEO philosophy, "do no do anything specially for search engines" </div>
Here i am experimenting on nocache and noindex tags within the paragraph.
The aim of this experiment is to test search engines for noindex and nofollow if they were used in the middle of the content.
The following text is for testing.
<p content="noindex"> All melbourne seo's belongs to Australia </p>
<p name="robots" content="noindex">All Australian designers are not belongs to Melbourne</p>
<noindex>All Melbourne web designers live in Australia</noindex>
<strong>do not use strong tag but use bold tag. This will not treated as bold by search engines. Search in Google cached content of this page</strong>
<b>Do use b tag instead of strong tag. It is good for seo</b>
Please leave your comments if you like these kinds of experiments.
I have my two sites verified in Google Webmaster Tools. Today i tried to apply for change of address. From and old site to newly designed site. The change of Address.
Google saying that i need to verify the site i wanted to redirect from which is already verified by Google Webmaster Tools.
We couldn't verify oldsite.com.au. To submit a change of address, oldsite.com.au must be verified using the same method as www.oldsite.com.au. Add oldsite.com.au to your account and verify ownership, then try again.
Here we need to understand one thing. www.sitename.com.au and sitename.com.au were treated differently by Google. So we need to verify both of them
I did it. Then Google accepted my change of address (redirection request) from old site to new site.
I would like to list some SEO buzzwords here. The order is random.
Keyword Density
Keyword Proximity
Keyword Prominance
Keyword Stemming
Keyword Stuffing
Linkbait
SMO
Doorway pages
Cloaking
Blak hat seo
White hat seo
Gray hat seo
Hallway page
Google Caffeine
Latent Semantic Indexing (LSI)
Google bombing
SERP's
Link Juice
Canonicalization
Google dance Google cache dance
Video Optimization News Optimization
Image optimization
URL optimization Piggyback SEO
Twitter SEO
Link Spam
PageRank
Bing SEO
Good way, bad way, another one.. not good and not bad.
Lets discuss about the bad way first
Cloaking
Yes. It is the bad way. Showing different to search engines and site visitors. Obviously Google hates it.
It is not good practice to show the flash content to the site visitor and text content in that flash to the search engines. There is a smart way to do this. But don't go for Cloaking or doorway page techniques. It comes under SEO black-hat technique.
Hiding text behind flash
This is not good and not bad. Not an SEO Blak-hat technique. But there is a rule. You must show the content same format which is exists in the flash movie but not any other text.
It is not a black-hat technique because you are not showing the different content or URL to the search engines and site visitors.
Well.. there is a better technique below..
using <noscript> tags
Interesting !!!
Call the flash movie using javascript and write your flash content html version in <noscript> tags. Obviously search engines ignores javascript and get the content which is in between <noscript> tags.
It is a way of using keyword in different ways with prefix, suffix and using plurals. It is a practice in Search Engine Optimisation (SEO).
Any Example?
Yes, why not.
Lest start with keyword of "keyword stemming".
We can stem the keyword stemming in the following ways.
keyword stemming
key word stemming
keywords stemming
stemming keyword
stemming keywords
stemming key words
stemming key word
All the above key words were stemmed.
Why is it so important ?
In optimizing a page it is a good practice of stemming of keywords. While you are writing the content take care all your stemmed keywords were used in a proper manner and spread throughout the content. Content quality is also important factor in SEO success not only keyword stemming.
Don't try to fool the Google using Stemming technique. Google is intelligent enough to recognize the different between "stem cell", "rose stem", "plant stem" and "keyword stem".
At the initial stage of marketing of this donate books site.. I am no more top for any of the search queries.. So i created some questions on yahoo answers like... "How to donate books in bangalore?"
So... Obviously yahoo will be given high priority for that query. So who ever visits answers.yahoo.com they will come to my site to donate books.
It will takes very short time to yahoo to go to top of Google search results for that related queries.
Which side is good for SEO? left side of the page or right side of the page?
Well.. My preference is... right side
The reason is simple.
The fresh content is always top in the page. So obviously search engines likes it. That's the reason i selected this blog layout to make sure the fresh content always follows < body > tag.
And it is very convenient for blind people. When the machine reads the content of the page.. the listener don't need to listen to all of the menu items again and again for each and every page.
Are you one of the optimizers who are worrying about rel="nofollow"
Many of SEO's or SMO's expect links with dofollow. But unfortunately these days almost all the Social Media sites include rel="nofollow" in link tags to control the spammers.
Don't worry about it. I will give you a good idea to get advantage of the link even it has rel="nofollow".
In general we try to get a link back using keyword. like < a href="somesite" title="keyword" >keyword< /a >
But when ever you want to get benefit from social media sites you have to use your domain name instead of keyword.
i.e., www.yourwebsiteurl.com
So you may not get a vote from the social media site.
But when ever you query in Google for "yourwebsiteurl.com" you can find your site listed in social media sites. That means nothing but popularity. The number of times your website name appears is also a good thing not only the number of links your website got.
Is the domain age a considerable factor in rankings?
Yes. No doubt about it. If the industry is very competitive... then the domain age definitely is going to be the one of the deciding factor for rankings. But domain age is going to play its role when all other factors like back links, quality and unique content and the quality of the site are good.
Then what about the number of years a domain booked
Many people were under wrong impression that.. if a domain booked for next ten years.. then the search engine rankings are going to be more. It is not a fact. Matt said it. Watch this video
But it is good idea to consider the age of the domain but not how many years it booked. If the number of years a domain booked is going to make an considerable impact on rankings.. many people are ready to book the domain for 10 years which may costs around $100.
Every on know that Google treating paid links seriously. Buying links is a way to interpret Google organic search results. So.. Google punishing websites which participates in link buying and selling..
What about Yahoo Directory?
Yahoo Directory charges money and places your link into its directory. Is buying links from Y Directory is is punishable? if yes.. thousands of sites has to suffer from Google rankings.
No. It is not punishable get listed in yahoo directory. The reason told by Matt is..
"All Yahoo directory listings were reviewed under specific editorial guidelines. Google respects directories which have certain good editorial guidelines. Yahoo directory is not just taking money and placing your link.. they reviews your website, its quality and your business. If your website reach their guidelines.. then only your website is going to be approve."
So... It is not punishable to buying links from certain web directories which has good editorial guidelines.
I didn't observed it till now.. My blog getting top positions for many keywords on Google main search (not blog search)
The reason is obvious.. Unique and fresh content.. Who don't love it? Google is not an exception.
The keywords I am winning ...
Understanding Canonicalization - 1st page
SEO Interview Questions and Answers - 2nd page
Bing Beta - 2nd page (1st page on .co.in and .com.au)
Microsoft BING Beta (2nd page)
Informed State Space Search - 2nd page
yahoo ignore noindex - 1st page
bing ignore noindex - 1st page (in fact fist position)
bulk unfollow twitter - 2nd page
unfollow twitter users - 1st page
bulk unfollow twitter users - 1st page
Capitalization Rules - 5th page
ten capitalization rules - 1st page
Ezine capitalization rules - 1st page (this is coming prior than ezine, I am sorry to ezine. I will write an article about ti)
Case Sensitive Google search - 2nd page
Google url search command - 1st page ( Misspelled the Search in my title tag of the blog posting .. still it is in top 10)
seomoz tool - 1st page (2nd position after seo moz official website. Sorry to SEO Moz team.. I written something negatively about that tool. But i mean it :P )
"Indexing flash text in Google", "Video Statistics" looks like a tough competitive key phrases, so.. my blog didn't get any considerable position..